Comparing HubSpot and ActiveCampaign

HubSpot logo

HubSpot

4.7/5

Inbound marketing, sales, and service software.

Starts at$0/mo
Visit HubSpot
ActiveCampaign logo

ActiveCampaign

4.9/5

Customer experience automation platform.

Starts at$15/mo
Visit ActiveCampaign

Feature Comparison

Side-by-side breakdown of core capabilities.

HubSpot
ActiveCampaign
Contact Management
Email Tracking
Meeting Scheduling
Pipeline Management
Marketing Automation
CRM & Sales Automation
Site Messaging
Lead Scoring
Starting Price$0/mo$15/mo
Free Trial OfferedYesYes

The Verdict

Both HubSpot and ActiveCampaign are top-tier solutions in their category. If you prioritize budget and simplicity, HubSpot might be the better fit. However, for advanced capabilities and scalability, many users prefer ActiveCampaign.